Social Media Marketing (SMM) is the use of social media platforms and websites to promote a product or service, build a brand, engage with an audience, and drive sales or other desired business outcomes.
It’s a crucial component of modern digital marketing because it allows businesses to connect with a global audience where people already spend a significant amount of their time (e.g., Facebook, Instagram, TikTok, LinkedIn, YouTube, X).
Social Media Marketing (SMM): Your Complete Guide to Brand Growth & Sales